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Health/Beauty Service: Building a Beautiful Brand


New England Reconstructive & Aesthetic Surgery (NERAS) is a top-ranked plastic surgery suite located in Chestnut Hill, MA. Led by a Best of Boston plastic surgeon, the organization sought to build brand awareness and drive new patient leads. 


Coologee built on the brand identity to create a brand platform that reflected Rita's professional mission - to help people become the best version of themselves - and created a recognizable creative platform that is flexible and memorable. To expand awareness and drive leads, Coologee launched a three-month paid acquisition platform.


The creative platform helped NERAS tell its story in a way that was true to its mission and aligned with its aesthetic aspirations. The pilot campaign drove high volume of leads at an allowable cost, a cost that was optimized during the three-month duration, however, lead quality was low. Next phase, Coologee recommends building greater brand awareness and adding nown audience/look-a-like media buys.