Working as an external agency team or as an extension of your internal team, we deliver advertising services with one goal in mind. Yours.
What is working? What is not? These two questions are at the core of marketing and advertising A/B testing; answering them requires discipline. We design efficient A/B tests across media, message, creative, and landing pages. At times our approach is iterative, and other times we take giant steps to accelerate optimization.
Determining what is working and what isn’t requires accurate measurement and analytics. Wanamaker’s famous quote — “Half the money I spend on advertising is wasted; the trouble is I don't know which half”— was a call to action to all marketers to improve performance reporting. We audit your existing set up, recommend improvements, and implement upgrades as needed. All of our campaigns include detailed reports to improve outcomes.
Content is the great melting pot of marketing, bringing together copywriters, SEO specialists, email marketers, and campaign managers. We work at the intersection of multiple SME domains to deliver content that works on social platforms, websites, email nurture tracks, and beyond.
Positioning and branding come to life in creative. It is what you say and do not say, the images you use or do not use, the concepts you launch into the world that build brand awareness, familiarity, and consideration. We develop big ideas that build brands and drive acquisition across all channels –print, OOH, radio, TV, video, streaming, social, display, etc.
Success sits at the intersection of SME domains. We develop integrated strategies that understand the channel best practices and add a layer of holistic planning to ensure all channels are working together to deliver results.
Do you have the marketing technology tools you need to be successful? Are your platforms set up correctly? Is there a better way to pass data from one platform to another? We audit, recommend, and help implement MarTech.
Media Planning & Buying
Target the right audiences – the prospects who are more likely to become customers – across channels and at an allowable cost per acquisition. We evaluate your past campaign tactics and performance and recommend media that uses data to improve outcomes. Specializing in digital media, we help our clients with paid search (SEM), programmatic (DSP, native advertising, digital display, CTV, OTT, etc.), paid social, and more; with the ability to buy traditional or linear media at a DMA level.
The marketing team you have today may not have the skills or support needed tomorrow. Working with executives and marketing leadership to evaluate talent, examine roles and responsibilities, and organization structures and identify the marketing operations design needed to evolve and grow.
Positioning & Message Hierarchy
What position will allow a company, product, or service to compete in the marketing place? How can messages align to support the brand position? Which message is more important? Is there an optimal message sequence? We develop positions and message hierarchies that help improve communication consistency.
Integrated campaigns require a different type of project management. We help our clients with project plans, task assignments, status reports, and scrum meetings to ensure all groups are working together when needed and executing to plan.
The user experience, particularly the UX design, can make or break a campaign. We take a holistic approach to integrated strategy, including the user experience. Often, funnel metrics show success at the top of the funnel (site visits, desired actions, etc.) but the purchase or take rate is low. While creative advertisements and the paid media can play a role in lower funnel drop off, usually a bad experience is to blame. We look at the customer journey and make recommendations across retargeting, email, landing page, offer, and call center experiences.
We are not software engineers; however, we do build websites in CMS platforms like WordPress and HubSpot. Websites are a key communication point in effective brand building and acquisition marketing. Having a well-organized, well written, and regularly updated website can be a key factor in marketing.