At Coologee, we specialize in providing a wide range of services to help businesses effectively promote their products and services. With our extensive experience and expertise, we have successfully assisted numerous clients in achieving their marketing goals and increasing their brand visibility. Our team of experts is skilled in developing strategic marketing plans tailored to each client's unique needs and target audience. From conducting thorough market research and customer analysis to crafting impactful brand positioning and executing successful campaigns, we offer comprehensive solutions that drive success. We excel in creating captivating and engaging advertising campaigns that leave a lasting impression on the target audience, ultimately leading to heightened brand awareness and customer acquisition. Our marketing consulting services provide valuable insights and guidance to help businesses optimize their marketing efforts and achieve sustainable growth. With our expertise, creativity, and unwavering commitment to delivering exceptional results, we are dedicated to helping our clients thrive in today's highly competitive market.
Strategies to turn brand-aware individuals into paying customers demands a multifaceted approach that includes brand awareness, creative development, data analytics, user experience, audience targeting, media planning, and CRM integration amid evolving digital marketing challenges.
Branding & Positioning
Branding and positioning requires consistent messaging and experiences, blending both conscious and subconscious elements, and adapting to the dynamic marketing landscape to engage with the audience effectively, by setting a clear vision, evoking emotions, and building credibility.
A GTM strategy is a crucial preparatory plan for product or service launches, encompassing elements like product description, target audience, marketing and communication plans, distribution strategies, and operational details to mitigate risks and ensure clarity in offering and execution.
Creating an effective marketing department structure and operational design necessitates an understanding of trends, technology, best practices, and process management, enabling organizations to adapt to challenges, especially in terms of talent acquisition and team cohesion.
What is working? What is not? These two questions are at the core of marketing and advertising A/B testing; answering them requires discipline. We design efficient A/B tests across media, message, creative, and landing pages. At times our approach is iterative, and other times we take giant steps to accelerate optimization.
Determining what is working and what isn’t requires accurate measurement and analytics. Wanamaker’s famous quote — “Half the money I spend on advertising is wasted; the trouble is I don't know which half”— was a call to action to all marketers to improve performance reporting. We audit your existing set up, recommend improvements, and implement upgrades as needed. All of our campaigns include detailed reports to improve outcomes.
Content is the great melting pot of marketing, bringing together copywriters, SEO specialists, email marketers, and campaign managers. We work at the intersection of multiple SME domains to deliver content that works on social platforms, websites, email nurture tracks, and beyond.
Positioning and branding come to life in creative. It is what you say and do not say, the images you use or do not use, the concepts you launch into the world that build brand awareness, familiarity, and consideration. We develop big ideas that build brands and drive acquisition across all channels –print, OOH, radio, TV, video, streaming, social, display, etc.
Success sits at the intersection of SME domains. We develop integrated strategies that understand the channel best practices and add a layer of holistic planning to ensure all channels are working together to deliver results.
Do you have the marketing technology tools you need to be successful? Are your platforms set up correctly? Is there a better way to pass data from one platform to another? We audit, recommend, and help implement MarTech.
Media Planning & Buying
Target the right audiences – the prospects who are more likely to become customers – across channels and at an allowable cost per acquisition. We evaluate your past campaign tactics and performance and recommend media that uses data to improve outcomes. Specializing in digital media, we help our clients with paid search (SEM), programmatic (DSP, native advertising, digital display, CTV, OTT, etc.), paid social, and more; with the ability to buy traditional or linear media at a DMA level.
The marketing team you have today may not have the skills or support needed tomorrow. Working with executives and marketing leadership to evaluate talent, examine roles and responsibilities, and organization structures and identify the marketing operations design needed to evolve and grow.
Positioning & Message Hierarchy
What position will allow a company, product, or service to compete in the marketing place? How can messages align to support the brand position? Which message is more important? Is there an optimal message sequence? We develop positions and message hierarchies that help improve communication consistency.
Integrated campaigns require a different type of project management. We help our clients with project plans, task assignments, status reports, and scrum meetings to ensure all groups are working together when needed and executing to plan.
The user experience, particularly the UX design, can make or break a campaign. We take a holistic approach to integrated strategy, including the user experience. Often, funnel metrics show success at the top of the funnel (site visits, desired actions, etc.) but the purchase or take rate is low. While creative advertisements and the paid media can play a role in lower funnel drop off, usually a bad experience is to blame. We look at the customer journey and make recommendations across retargeting, email, landing page, offer, and call center experiences.
We are not software engineers; however, we do build websites in CMS platforms like WordPress and HubSpot. Websites are a key communication point in effective brand building and acquisition marketing. Having a well-organized, well written, and regularly updated website can be a key factor in marketing.