Branding & Positioning.

Corporate Branding and Positioning is the practice of consistent communications and experiences so that a person recognizes, understands, and feels something about your brand.  Branding and positioning operate on two levels: conscious and subconscious. Effective branding requires a brand creative identity that is executed consistently across channels and is different from competitors, so people instantly recognize a message or experience is coming from your brand. Effective positioning is a simple, clear proposition that is also consistently reinforced and different from the competitors so people become familiar with your brand. Branding and positioning must work together for a person to believe your brand is credible and trustworthy. But brands can’t just use the ‘matching luggage’ approach of the 80s and 90s. In our always on, digitally responsive, and socially connected marketing universe, brands cannot afford to be static. Our clients often struggle with creating brands that are identifiable yet flexible enough to adapt to each channel’s audience expectations. 

We Hear You 

Corporate branding and positioning must operate as a well-defined, yet entirely adaptive system so marketing teams can engage with their audience in a manner that best fits the audience’s needs and expectations. Marketers must set a vision for the brand, one that signals who the brand is and why they should care. Strong brands mix emotional, rational, and functional dimensions to create interest and audience support. Colors tell stories. Words can be visualized. And memories are made because emotions were triggered.